Since PlayNow.com was launched earlier this year, the website has developed quickly. Originally starting out with only online casino games, the British Columbia Lottery Commission website eventually branched out into online poker, which has also seen a great deal of success. Now, PlayNow.com will be offering online sportsbetting to residents of British Columbia.
The BCLC has just announced that Paddy Power will be the provider of its new online sportsbetting offering. Paddy Power will provide the website’s software, pricing and risk management, offering up a well-rounded product for BCLC casino players. The partnership will commence during the summer of 2012 and last until 2015.
”Paddy Power’s proven expertise and product integration with PlayNow.com is essential to providing our players with an unparalleled online sports betting experience,” says Rhonda Garvey of BCLC’s eGaming division.
Paddy Power is certainly one of the leading names in online gaming around the world. It is one of the top sportsbetting websites in Europe and has earned a reputation for being safe and reliable.
With PlayNow.com still recovering from its software glitches earlier this year, a partnership with a reliable name will certainly do the website some good. The BCLC will also benefit from having a new product to offer players. This will certainly garner more interest in the website, providing more business for the lottery commission.