Today marks the official grand opening of the newly rebranded Hard Rock Casino and entertainment centre in the Greater Vancouver Area. The doors are scheduled to open at 5pm PST, which marks the official launch of the Hard Rock Casino brand in Canada.
The Hard Rock Casino replaces the Coquitlam’s Boulevard Casino after the Great Canadian Gaming Corporation began the renovations earlier this summer. The new facility includes the casino floor, featuring approximately 950 slots, a poker room, as well as tables for blackjack, roulette, craps, and other popular casino games.
Raj Mutti, Executive Director of Hard Rock Casino Vancouver, says the casino is one of the primary attractions of the facility, but the entertainment venue includes more than just the gaming floor.
“I want people to come in to the property, whether they’re coming for a show, listening to music, having a couple of drinks and appetizers, and just enjoying themselves.”
Given the Hard Rock brand, there will be various tributes to musical artists across the decades. Mutti says popular attractions include guitars used by Jimi Hendrix, Elvis Presley, ZZ Top, and Def Leppard. Canadian rock n roll fans can also search for guitars used by Neil Young, one of Canada’s most world-renowned artists of all time.
If the casino launch is as successful as expected, Mutti says the next plan is to build a world-class hotel attached to the entertainment centre.
“We’re looking at that as phase two of our project. We’re seeing how our launch goes and seeing how successful the brand launch is, and seeing how our finances work out, and then we want to be a hotel and casino.”
The launch party will include a performance from Canadians Hedley, followed by a New Year’s Eve performance by Our Lady Peace.