Scandinavian gaming company Mr. Green & Co. has announced that initiatives to launch online gambling operations in Italy through its newly acquired subsidiary MyBet Italia, will push through as planned. The notification came around last Monday (March 23, 2015) after the Amministrazione Autonoma dei Monopoli di Stato (AAMS) granted approval to Mr. Green Limited’s petition for a license to offer Internet-based casino, bingo, poker, and online sports betting products in the Italian market.
Mr. Green Limited. is the online casino gaming arm of Mr. Green & Co., while Italy is known to have the second largest gaming market in Europe. The earliest date by which the Italian-facing Mr. Green Online Casino will launch will be around the later part of the second quarter of 2015.
Although the coverage of the approval granted by the AAMS is for a variety of Internet-based real money gambling products, Mr. Green Ltd. plans to offer online casino games only. The plan includes the rebranding of all MyBet italia srl operations under the Mr.Green.it online facility.
The CEO of Mr. Green & Co, Mikael Pawlo, expressed his company’s hopes of seeing Italian recreational gamblers taking pleasure in their award-winning online casino, now that they have received authorization to operate in Italy’s gambling market. According to the press release, the Scandinavian online gaming company does not expect the Italian venture to generate positive contributions to its 2015 earnings. After all, one of the initial steps taken by the company in going forward with the Italian initiative involved the strategic acquisition of MyBet Italia srl last January 2015, for an undisclosed amount.
The Italian entry is actually part of Mr. Green & Co’s broader plans of expanding its gaming footprint throughout Europe. The objective of which, is for the Sweden-based company to not only grow and strengthen its online gaming operations, but also to make itself less dependent on the gambling market of its home region, Scandinavia.
Actually, Mr. Green Ltd.’s recent expansion activities went beyond the European region, as the Canadian online gaming community went abuzz with the news that Mr.Green Online Casino opened its virtual doors to Canadians last February 2015. Word quickly spread that Mr.Green Online casino is already accepting players from Canada, a news item well-received by the Canadian gaming market.
Online gambling reports have it that in almost all forms of online casino game, Canadian gamblers represent a huge part of the customer base. Canada-based online casino players are known to prefer cloud-based gambling facilities that have a broad range of online offerings. The reason why having access to reputable real money gaming sites in the likes of Mr. Green, came around as a significant development in the Canadian gambling market.
Today, Canadian online casino players have access to Mr. Green’s humongous collection of real money casino games furnished by different leading game content providers led by Net Entertainment, IGT, and Microgaming. Even better still is that legal-aged online casino players from Canada can join the tournaments, loyalty rewards programs, and promotional events being offered at Mr. Green’ vast online gaming playground.