Online gambling has shown an increase in market growth and popularity globally following the relaxation of rules and regulations for certain forms of gambling, mostly online casino gambling, and sports betting.
Denmark is no stranger to this global trend as recent numbers suggest. According to the Danish Gambling Authority (DGA), online gambling and sports betting are the driving forces behind these trends.
The DGA report that was released in 2017, estimated that nearly half of all gambling revenue in Denmark was directly from online casinos. Additionally, gambling on mobile devices increased by 9.3 percent over the previous year.
Experts estimate that the entire online casino market grew by nearly 20 percent earning a valuation of $290 million. Sports betting made up a huge chunk of those figures, with a 9 percent increase in year-over-year revenue totaling $72 million.
It’s important to look at these numbers within context, experts claim that total gambling revenue for the country during the end of 2017 was about $964 million. Lotteries made up the majority of this haul cleaning up at $435 million, while gambling machines and land-based casinos brought in $239 million and $60 million, respectively.
Online casino gambling is on track to take over traditional gambling sources, becoming a strong sector of the gambling industry. Meanwhile, land-based betting only accounts for a third of the revenue for the entire industry in the country.
While gambling may be gaining popularity with the youthful and vibrant population of Denmark, that doesn’t mean there aren’t some dissenters on the subject. Some lawmakers are concerned with the unregulated nature of online gambling. The Danish People’s Party and the Social Democrats have each expressed concerns about the freewheeling behemoth that has become online gambling, and to a lesser extent sports betting.
Some politicians have a called for bonus caps, betting requirements, and maximum cash-outs as a step in the direction of regulating the online gambling industry in the same way that land-based gambling is regulated.
The Socialist People’s Party, however, has denounced this proposal, calling for a complete ban on online casino bonuses. Critics argue that this move might eliminate all casino welcome bonuses, causing a flood of unlicensed operators preying on Danish players, and destabilizing the gambling market.
In fact, this point was proven when nearly 24 operators were blocked from the Danish market because they didn’t possess proper licenses. To date, there are 27 online casinos that are officially licensed to operate in Denmark, 15 of those are sports betting sites.
Experts believe this number could increase with reasonable regulation of the growing Denmark gambling industry. They would be correct, as the gambling industry shows no signs of slowing down, especially within the very specific sector of mobile gaming.
The stakes are high for the gambling industry should either party have their way. Denmark’s gaming industry may not be the largest, but it is a solid and thriving one, that could easily serve as a window into the future market for online gambling across the globe.