The online gambling market in the United States is predicted to be one of the most lucrative in the world but, the recent ban on the activity has forced many European-based operators out of the country. However, the United States seems to be getting closer to online gambling regulation, and many European operators are positioning themselves to enter the market when it finally is opened. William Hill is one such operator, devising an effective plan for getting its foot in the door.
The UK-based online gambling operator has recently signed an agreement with American Wagering Incorporated, a land-based operator from the United States. William Hill purchased the company for $39 million and plans to invest in the state of Nevada by making such a deal. Nevada is currently looking at legalizing online poker and online casino games, and it seems to be making more progress than any of the other states.
American Wagering already has a great reputation in the United States, making William Hill’s acquisition decision a brilliant one. Several other companies have used a similar approach, as Playtech has recently signed a deal with the American-based software designer Scientific Games. These are considered smart moves by industry analysts, as William Hill and PlayTech have found a way into the American online casino market without breaking any laws.