888 is getting a new partner in Nevada to help enter the online poker market within the state’s jurisdiction. 888 will partner with Golden Gaming to market the Treasure Island Casino’s online poker room to Golden Gaming customers across Nevada in what the Nevada Gaming Control Commission calls “a good example of new ideas coming to the marketplace.”
As opposed to Canada, where offshore internet sites are free to market their products to Canadian players, the US banned such activity in 2006. However, many states are legalizing online gambling in their own borders, and Nevada lawmakers led the way as the first group to authorize state regulated online poker.
Due to the renewed liberalization of online poker laws in Nevada and other states, 888 recognized the potential for growth in the US online market. The company announced it is establishing an “All American Poker Network,” and the Treasure Island online poker room will be the first live site on the network.
But to help accelerate the growth of the online poker room, the two groups implemented a third party agreement with Golden Gaming, the largest operator of taverns and slots in Nevada. The agreement, as approved by the Nevada Gaming Commission, allows Golden Gaming to market the 888-powered Treasure Island online poker room to its casinos and taverns, though the company’s slots venues are excluded from the deal. As a result, Golden Gaming can legally register online poker players for the Treasure Island poker room.
Michael Alonso, an attorney for Golden Gaming, told the Gaming Control Board the three-way agreement is in the best interests of all three parties.
“It’s unique and allows Golden Gaming to market 888’s platform to its customers.”
Treasure Island has yet to launch the online poker room, as the casino is waiting for final approval from the Nevada Gaming Commission, which is expected before the end of September.