A new CMO has been named by Scientific games, and they have additionally agreed to an acquisition deal. The position of Chief Marketing Office and Executive Vice-President is being filled by Shawn Dennis after being appointed by Scientific Games. The company has also recently revealed their agreement for the acquisition of Tech Art. Tech Art is a company who provides in hole-art readers.
The President and Chief Executive Officer of Scientific Games is Kevin Sheehan, and this is who Shawn Dennis will now be reporting to. She will have numerous responsibilities including the promotion of all the company’s integrated brands, the elevation of the position of the company’s brand, and increasing their player, and customer engagement concerning their technology, and content in their lottery, and interactive gaming.
Shawn Dennis was working for DreamWorks Animation before agreeing to join Scientific Games. Her position with DreamWorks was the global head of the franchise and their brand. Shawn Dennis has also acquired experience in her field with her positions at the National Football League, or the NFL, and the American Girl Company of Mattel where she served as the Chief Marketing Officer. For a period, Shawn Dennis additionally worked for the Dell companies, and was responsible for leading marketing communications, brand management, and global B2B marketing.
When Kevin Sheehan talked about Shawn Dennis’s appointment, he spoke of the businesses excitement in welcoming her aboard the executive team at Scientific Games. He believes her substantial experiencing heading marketing for companies with high profiles, and prominent brands within the sectors of technology, and entertainment make her a definite asset to Scientific Games. Kevin Sheehan additionally stated Shawn Dennis is the perfect candidate in leading the marketing efforts of the company, to enhance the engagement of both customers, and consumers, to launch the newest phase of growth, and to help increase the company’s revenue.
The acquisition agreement of Tech Art by Scientific Games was made so the hole-card readers would be available to use for blackjack. Despite the actual terms of the deal not being released, Scientific Games does expect the acquisition to be finalized during the first quarter of the year 2018. This acquisition is dependent on customary conditions.
According to the agreement between Scientific Games, and Tech Art, access will be granted to the MAXTime 4H product. This product is a combination of a chip tray, and a hole-card reader used for blackjack. Scientific Games will also acquire the rights to two proprietary table games, Bet the Bust, and Super Fun 21. Scientific Games has stated they are looking forward to the opportunity to market the MAXTime 4H product of Tech Art through their international distribution network.