Various Canadian lottery suppliers are working hard to find new ways of generating income. While many have decided to venture into online gambling, the Atlantic Lottery Commission is taking another route. As such, the ALC has just launched a new partnership with OpenBet to launch a new sportsbetting platform.
As part of the partnership, OpenBet will now sell all of Atlantic Lottery Corporation’s PRO-LINE sportsbetting tickets. The company will also provide the operator with a wide range of in-depth statistics and reports, something the ALC had previously not had any access to.
We are proud to be the sports-betting technology provider of choice for Atlantic Lottery”, says David Loveday, CEO of OpenBet. “We look forward to working closely with them to provide a dynamic online gaming and betting experience to their customers.”
This new partnership will mean that OpenBet now works with three of the five lottery retailers in Canada: Loto Quebec, Atlantic Lottery Corporation and British Columbia Lottery Commission. It seems that there is no better time to become acquainted with the Canadian gambling market, as local lottery suppliers are spending a great deal of time and money on the expansion of their services.