Amaya Gaming is the latest in a line of online gaming providers to license its software to owners of Atlantic City casinos. The Montreal based provider is partnering with Caesars Interactive Entertainment to provide real-money online and gaming software when New Jersey’s highly anticipated digital gambling market goes live in November.
Under New Jersey’s online gambling law, online gambling providers and software developers are required to partner with an Atlantic City casino. The goal of the online law is to help return revenue to the casinos, which struggled to remain viable over the last few years.
CIE, a subsidiary of Caesars Entertainment Corporation, will launch CaesarsCasino.com for New Jersey players later this year. The agreement with Amaya licenses the Montreal provider’s share of casino games to CIE to use at the internet casino, provided the agreement is ratified by the New Jersey gambling authority. In exchange, Amaya will receive a share of revenue generated by the games both online and on the mobile network.
David Baazov, CEO of Amaya Gaming, calls the deal with Caesars “a huge win for us” that will contribute to the Canadian firm’s growing revenues over the next several years.
“It is the direct result of the investments we have made in both our Amaya Game Office platform, which has gained significant traction, and in preparation for our entry into the emerging regulated online gaming industry in the United States.”
The agreement was also endorsed by Caesars management, which considers the online casino a means of engaging in superior customer relationship building as well as cross-promotional opportunities for all Caesars-owned Atlantic City destinations.