NetEnt, the leading Sweden-based business-to-business (B2B) supplier of digitally deployed casino gaming content, has inked a content distribution deal with Caesars Interactive Entertainment (CIE).
The new deal will be undertaken by NetEnt AB’s U.S. division, under the helm of Björn Krantz, the Managing Director at NetEnt America LLC. Mr. Krantz has expressed excitement in delivering NetEnt’s world-class online casino games for multichannel distribution to CIE’s New Jersey-facing Caesars Casino.com. He is confident that Caesars’ NJ-located players will enjoy their games, as well as appreciate their efforts in furnishing the ultimate gaming experience.
Marco Ceccarelli, the SVP and Chief Information Officer at CIE, commented that the content deal entered with NetEnt America gives them the opportunity to deliver the best value to offer customers in NJ, considering that NetEnt’s portfolio of gaming content contains a diverse collection of top-of-the line real money gambling entertainment.
Actually, the CIE content supply deal is the second distribution agreement entered into by NetEnt America for the New Jersey gambling market. It follows closely the agreement signed earlier this month with Bwin.Party Digital Entertainment, the gambling company that provides the gaming platform for the NJ-based Borgata Poker, PartyPoker and Borgata Casino gaming websites.
Both content supply deals though are still subject to approval of the New Jersey Division of Gaming Enforcement, as NetEnt’s application for a license to offer its products and services in the Garden State, is still undergoing full review processes. Nonetheless, all parties involved are accordingly working closely with the NJDGE, in order to facilitate the successful integration and commercial launch of NetEnt games in NJ.
NJ players can expect to have the best in real money online casino entertainment, since NetEnt America had previously entered into a cross-license agreement with IGT, owner to the largest portfolio of Intellectual Property (IP) patents for slot game features, in North America. The IGT deal is part of NetEnt’s preparation in entering the North American market, as it enables the Swedish games developer-supplier to bring online, slot machine contents featuring reward-boosting attributes popular to North American casino customers.
About NetEnt America
NetEnt AB’s U.S. division was established last year, as a result of the Swedish company’s close monitoring and evaluation of the development of Internet-based gaming in the North American region. As the right timing and prerequisites have been established as conditions that will enable NetEnt to enter both the U.S. and Canadian gambling markets, NetEnt AB opened the U.S.-based office as well as designated then NetEnt Malta Managing Director Bjorn Krantz, as MD and Chief of Market Operations in North America. Accordingly, Mr. Krantz’ first mandate as head of NetEnt America LLC, is to secure a New Jersey license and to have their games go live in NJ by as early as the second half of year 2015.
About Caesars Interactive Entertainment (CIE)
CIE is the Montreal-based subsidiary of Caesars Entertainment Corporation (CEC) in-charge of operating CEC’s online, mobile, and social casinos. CIE owns and holds the globally popular World Series of Poker tournaments and other regulated real money online gaming businesses, in behalf of Caesars Growth Partners, LLC.