Casino Delaware Park, one of three (3) land-based casinos in Delaware, authorized to offer Internet-based casino gaming within the state, is now offering mobile betting and gaming via the “Delaware Park Casino mobile application released by JOINGO for both iOS and Android-supported devices. Delaware-located smartphone and tablet users, who are at least 21 years old and older, can now access all of Delaware Park’s land-based amenities and online wagering facilities.
Created by California-based mobile communications technology provider JOINGO, in collaboration with Delaware Park’s big data provider VizExplorer, the app makes DE Park’s casino gaming, sports betting, racing, dining and golf facilities accessible to Delaware-based customers even while up and about within the Diamond State.
Delaware Park Casino customers can now play with their choice of slots and casino table games for real cash betting and payouts even while on the go. The DE Park online casino is supported by the 888Holdings gaming platform, which offers an assortment of real money casino games. Customers can also place wagers on the parlay sports betting offers during Pro Football Season and on horse racing events at the Delaware Park Racetrack.
In addition and through the app’s connectivity with the Bally-furnished CMP System, mobile casino players can also receive in real time, information about their casino account and target-specific and mobile-exclusive Player Rewards Club promotional offers. The app also allows integration with Facebook and Twitter, enabling DE Park Casino app users to share their in-app content with FB friends and Twitter followers.
Delaware Park Casino and its Internet-based offerings are licensed and regulated by the Delaware State Lottery to ensure that customers are guaranteed a safe, fair, and protected Internet-based gaming environment.
JOINGO, a mobile technology firm based in San Jose, California specializes in smartphone and tablet technology that enables brands to connect to mobile device users. That way, target-specific and highly personalized interactive marketing campaigns will reach mobile customers using the latest in mobile applications, geo-location based services and mobile gaming, in order to broaden marketing reach and improve customer loyalty as well as increase revenue.
VizExplorer on the other hand specializes in providing data and the related analytics, as means of giving business-to-business (B2B) customers, fresh and continuing insight about consumers and patrons, which VizExplorer customers can use for marketing campaigns and reports.
JOINGO President Seamus McGill remarked that Casino Delaware Park is the first customer to benefit from the combined JOINGO and VizExplorer technologies. He added that combining mobile technology with data analytics empowers brand marketers to provide real-time offers with personalized content, as demanded by mobile consumers of today. The time for casino operators to take advantage of real-time engagement is now, to which Delaware Park is already in a perfect position to do so.
VizEplorer Chief Technology Officer Andrew Cardno commented that they are thrilled with the maiden launch of their PatronViz product integrated at Delaware Park through their partnership with JOINGO. The addition of mobile to the VizExplorer portfolio of product offerings will give their B2B customers more data that allow for greater visibility of casino patrons, which operators can use in optimizing the casino experience provided to customers.
