Bwin’s Win Interactive in Social Casino Games Deal with Tribally Owned Thunder Valley Casino Resort

A week after announcing Bwin’s launch of the real money slot version of the social casino-style slot game “Teddy Pets”, Win Interactive has come out with another announcement of bringing its social casino games into the realms of the real money gambling world.

The social casino games development studio backed by Bwin.Party Digital Entertainment, has inked a deal with the Auburn Indian-owned Thunder Valley Casino Resort.

The deal entails incorporating more of the casino style slot games in the “Slot Craze” social casino game app and carrying the Thunder Valley Casino brand including its loyalty programs and other cross-marketing strategies. Instead of rewarding social casino gamers with virtual coins as prizes, the customized Thunder Valley-themed social casino slots will award loyalty points as prizes. Players can redeem their point rewards with real -world prizes furnished by Thunder Valley such as free dine-ins, hotel room accommodations, game tokens and items from the casino’s souvenir and gift shop.

The social casino games deal may seem like a typical marketing strategy to promote Thunder Valley Casino, but if one is to look more closely, it is a timely move for the CA-based casino considering the likely advent of regulated Internet gambling in the State of California in the near future. Add to it Win Interactive’s ongoing initiatives of converting its “Slot Craze” casino style social games into real money online game offerings. Taking early steps to build the slot gaming experience of potential online casino slot players via Win’s “Slot Craze” social games, can very well put the Thunder Valley Casino at the forefront of the Golden State’s would-be online gambling industry.

According to Win Chief Executive Officer Barak Rabinowitz, the planned launching of the “Slot Craze” games under the Thunder Valley Casino agreement will be before the end of 2014, and will be available at Facebook for both Android & iOS supported devices.

Win Interactive is a social games development studio that receives financial backing from Bwin.Party Digital Entertainment and licensed by the Government of Gibraltar while maintaining offices not only in Gibraltar but also in Israel and Ukraine. Founded in 2012, it launched “Slot Craze” as its maiden offering in the same year, which has since then been downloaded by more than one million players from all over the world.

Thunder Valley Casino resort is a hotel casino and resort business owned by the California United Auburn Indian Community (UAIC) that represents mostly the indigenous Native American Tribes of Miwuk and Maidu of the Sacramento Valley region. The casino was founded in 2003 by virtue of the tribal state gaming compact entered into in 1999 with the government of California. In June 2010, the casino expanded into a 17-storey luxury hotel resort and casino complex. As much as $1 million of the revenue generated by Thunder Valley goes annually to non-profit organizations in Placer County and for other charitable purposes and international relief giving projects.

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