Social Gambling Makes Land-Based Debut

It was ground-breaking when land-based casino games first made their foray into the online world. Now, we’re seeing a similar transition, as online-based social gaming doubles back into the land-based gambling world. Double Down, now owned by IGT, is the first to make this transition, moving into Nevada’s casino market.
The new partnership will see Double Down’s social casino games hosted on the websites of the Hard Rock Hotel & Casino as well as five other venues owned by Jacobs Entertainment: three Gold Dust Casino locations, The Gilpin Casino and The Lodge “Engaging through the website allows players to remain connected to the property they know and trust,” says said Eric Tom of IGT. “With DoubleDown Casino simply providing the gaming entertainment”.
Double Down Casino provides a unique type of online gambling experience. Rather than isolating the player in a solitary activity, the application opens players up to a whole new world, full of social gaming opportunities with their friends and other casino fans. Players can invite friends to join them and challenge other players to take part in casino games.
The experience was previously only limited to the Facebook Games platform. Now, this deal will see it expand to an even wider audience in one of the world’s gambling capitals. This will certainly provide the social gambling market with increased exposure and introduce Double Down to the land-based gaming world in a unique way.

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