is home to a number of popular casino table games such as blackjack, roulette, and baccarat. But the highly regarded gambling domain is expanding its brand, and is becoming associated with other popular table games.
888 recently filled the sponsorship void left at the UK Snooker Shoot-out, a signature event worth approximately £130,000 ($218,000). Past sponsors have included other online gambling giants such as CaesarsCasino.com, PartyPoker, and prior to 888, Betfair was the signature backer.
The Snooker Shoot-out event was created by the World Snooker Association, which is the governing body of professional snooker. Barry Hearn, Chairman of World Snooker, welcomed the sponsorship from 888 Casino, and described the partnership as a mutually beneficial arrangement.
“Snooker is a rapidly growing sport and the exposure we can offer for the 888casino.com brand has led them to get involved with a range of events this season.”
The Snooker Shoot-out is a fast-paced version of the game that tests the skills of snooker players in rapid time. The matches are conducted within ten minute sequences, and players must make their shots within 15 seconds of their previous hit. The quick pace is unusual for snooker as players often take time to think ahead to their next shots before attempting a new move.
The next Snooker Shoot-out event is the 2014 tournament, which is scheduled for January 24 to 26 inside the Tower Circus Arena in Blackpool, England. Martin Gould is the incumbent champion of the Snooker Shoot-out as well as the winner of the Snooker Championship League, who will attempt to defend his title against the world’s top snooker players.