New Jersey players arriving at Ultimate Gaming’s UCasino.com and UltimatePoker.com are being greeted with a large and very noticeable message of an “Important Notice for New Jersey Players.” As it is, Ultimate Gaming is giving notice about the company’s intention to cease with its NJ-facing operations in the near future, and therefore no longer accepting new deposits from New Jersey Ucasino and UltimatePoker members. In fact, NJ players are encouraged to attend to their UCasino and UltimatePoker game account, and withdraw any balance they may have in accordance with the usual withdrawal procedures.
The only reason offered through the website notice is the company’s decision to terminate its agreement with Trump Taj Mahal Associates LLC. However, other reports have it that the primary reason for Ultimate Gaming’s decision to cut short the agreement is the Trump Taj Mahal Casino Company’s continuing failure to honor some of the terms of the partnership agreement.
The notice does not state the exact date as to when the NJ offerings will cease; but clearly conveyed that Ultimate Gaming will no longer be able to serve NJ players through the UCasino and UltimatePoker dotcom sites.
The Chairman of Ultimate Gaming Tom Breitling, expressed gratefulness and appreciation to the State of New Jersey and the NJ Division of Gaming Enforcement (NJDGE), for giving the interactive gaming company the prestige of being one of the firsts to receive approval, in providing online game offerings and services to New Jersey-located players. Mr. Breitling assured their NJ online gaming customers that his company is working closely with the NJDGE to make certain of a smooth transition, during the winding-up process of their NJ operations.
Trump Entertainment Resorts, parent company to Trump Taj Mahal Associates LLC refused to comment on Ultimate Gaming’s withdrawal action, considering the fact that Ultimate’s withdrawal announcement follows closely the casino company’s threat to close the Trump Taj Mahal Casino on November 13 of this year. The threat was given after closing down its Trump Plaza Hotel Casino last Tuesday, Sept. 16, 2014; Betfair, Trump Plaza’s online gambling partner was left to fend for itself amidst the thriving competition in NJ’s online gambling market.
Ultimate Gaming is among the creditors listed by Trump Entertainment when it filed for bankruptcy, indicating a $1.5 million debt as part of Trump Entertainment’s total liabilities estimated at $100 to 500 million against assets approximated to have a worth of no less than $50,000.
In New Jersey’s latest financial reports, Ultimate Gaming ranked last among the six Atlantic City online gambling operators, as far as gaming turnover is concerned. The Nevada-based interactive gaming company took only $4.9 million as gaming partner to Trump Taj Mahal Casino, bested by the Betfair Trump Plaza partnership that so far won over $5 million to date.
However, the revenue performance of both Ultimate and Betfair interactive gaming partnerships with the Trump Entertainment casino estates are long ways off from NJ’s market leader, the Borgata-Bwin PartyPoker team up, which has acquired as much as $30 million for the same period.