PlayNow.com is working hard to become an all-inclusive online gambling destination for players in British Columbia. With online casino games and online poker, the website caters to the needs of most players. Now, PlayNow.com has everything that sports fans could ever want with its new in-game live betting platform.
The new live betting platform from BCLC pairs the services of OpenBet and Paddy Power. The two companies previously worked together on the online betting offering for France’s Pari-Mutuel, and this will be the second time they offer their services at once to benefit another operator.
As part of the partnership, Paddy Power will provide the odds system for the new sportsbetting offering. OpenBet will then publish the odds in real time, sending them directly to the punters’ browsers. The relationship is beneficial for both companies, PlayNow.com and local sports fans.
”We have partnered with two of the industry leaders,” says Rhonda Garvey of the BCLC. “Paddy Power and OpenBet provide us with the expertise to deliver the very best sports betting products for our players”.
It is true that BCLC could not have chosen better companies to work with. Both OpenBet and Paddy Power are successful gaming operators in the European online gambling market. They have both operated for years in the industry, so they have unique insight into what punters really want from an online sportsbetting operation.
Now, British Columbia players can enjoy a luxury that many punters around the world are not offered. For example, Australian players are not permitted to place in-game wagers even at regulated online gambling websites. In Ontario, the debate over single-game sportsbetting also rages on. So, this is a great step forward for the British Columbia Lottery Corporation, and it will certainly attract a whole new audience to PlayNow.com.
