Net Entertainment, one of the world’s leading developers of online casino entertainment features, will reach an even larger market of gamers thanks to a new agreement with William Hill. The agreement entered its final round of negotiations in September, and was officially signed and ratified by the end of the month.
The two companies first floated the idea of a partnership several years ago when James Curwen, Director of Gaming for William Hill, admitted that Net Entertainment was the best developer of online and mobile casino games. But at the time, William Hill was in an exclusivity agreement with fellow games developer Playtech, which restricted the online casino from reaching out to Net Entertainment.
However, the Playtech agreement eventually expired, and Curwen wasted no time in forming partnerships with other gaming providers. William Hill quickly entered into agreements with Microgaming, Bally Technologies, and now most recently Net Entertainment.
Bjorn Krantz, Global Marketing Director of Net Entertainment Malta, is thrilled that William Hill online and mobile casino players can now access Net Entertainment powered games.
“The agreement with William Hill solidifies the trust and confidence our partners have in our operational and technical leadership. Both parties are now working very close together to secure a successful integration and planning for commercial launch and we are convinced that our games will be well received by William Hill’s player base.”
Net Entertainment continues to develop new and innovative games to share with its casino and entertainment partners. The agreement with William Hill means that players loyal to one of the world’s largest bookmakers and casinos will gain access to the most recent games developed by Net Entertainment as soon as they are ready to go live.