Much of the world knows of Zynga through their wildly popular games like Words With Friends and Farmville 2, which continues to be one of the top 5 highest grossing games on Facebook. But what many may not know, however, is that web games such as those represent only a small fraction of the media giant’s overall revenues. In spite of the wild popularity of such games, they actually only represent a mere 16% of the company’s overall revenues. The majority of the company’s revenues are actually derived from casino games.
One of the fastest growing segments of the online casino industry is slots, which are gradually increasing in their share of gaming revenue overall. Two of Zynga’s slot offerings alone: Hit It Rich! Slots and Wizard of Oz Slots accounted for a full 16% and 12% of gaming revenue respectively. Also popular was Zynga Poker, which accounted for 17% of gaming revenue, but it actually showed a full point decline from the same year-on-year period, while the slot offerings jumped two full points.
All told, slot bookings showed a 123% rise year-on-year but also a 2% sequential decline. However, with Zynga’s recent purchase of Rising Tide Games, they are expecting that Rising Tide’s new Black Diamond Casino which was launched in Q3 will bring their numbers back up again. They are also looking to Princess Bride Slots which will be released in Q4 to aid in that process as well.