The BCLC is making its annual pledge against lottery and scratchcard stocking stuffers for children under the age of 19 this holiday season. The organization says that while the cards are fun for the family, they are still a form of gambling, and should be treated as an “adult form of entertainment.”
The message against underage gambling stocking stuffers is being promoted by the BCLC across a variety of channels. Advertisements on the BCLC webpage, online gambling web portals, and through social media platforms will be promoted through the holiday season in an effort to reduce, if not eliminate stocking stuffers for young players.
Messages will also be inserted into the digital signs displayed at lottery terminals across the province. Electronic signs inside BC casinos and gaming entertainment centres will also broadcast the message, and there may also be pamphlets advising parents on how to discuss gambling with their children.
Paul Smith, BCLC’s Director of Social Responsibility, is leading the campaign, and believes that gambling stocking stuffers are “not child’s play.”
“In an effort to raise awareness and remind folks not to buy lottery tickets for children or youth, we are posting responsible giving messages at lottery retailers across the province during the peak holiday shopping season.”
The BCLC campaign is one of many advisories for the holidays by gaming organizations scattered across Canada, the US, and elsewhere. Smith included more details about the campaign on the BCLC’s GameSense domain, the organization’s voluntary self-exclusion affiliate for BC gamblers.