A recent study conducted by Sport+Markt has revealed that the English Premiere League is now the top earning football club in Europe, having surpassed Germany’s Bundesliga. Now that online casinos operators are contributing to football sponsorships, numbers have risen for leagues across the continent.
In 2010, the English Premier League earned 128 million Euros from 20 different endorsement deals
while Germany trailed closely behind with 118 million Euros from 18 endorsements. From 2009 to 2010, England’s endorsement revenue increased from just 83.5 million Euros, as Germany’s top football league only saw a 10 million Euro increase over the same period of time.
According to Gareth Moore, director of Sport+Markt, gambling companies have had a large impact on the sponsorship earningsof various football league across Europe.
"Betting and gambling have helped to deliver significant revenues for football clubs across Europe in what are challenging economic times and the importance of the sector cannot be overlooked," he says.
Spain’s La Liga has not been as lucky. Despite striking up a deal with Bwin worth 27million Euros, the league still trails behind the rest. However, if the trend encouraging gambling operators to sponsor football teams continues, struggling leagues across Europe could obtain the financial push they’ve been looking for.