Hard Rock International will now be entering the online casino realm. The gambling and leisure company based out of the United States announced that it would soon be launching a web-based platform for players. Hard Rock will be working with Gaming Innovation Group (stylized GiG) for development of the software and the platform on which it will be released.
The partnership began in October of 2017 and marks a significant addition to the portfolio of Hard Rock International. The group owns casinos and hotels across the globe, in addition to its well-known Hard Rock Cafe franchise. This new online casino format will be available within the United States, but only in New Jersey where gambling has been legalized. There is no word yet on the availability of the Hard Rock online casino in other countries of the world.
Robin Reed, who is the CEO of GiG, states that the partnership with Hard Rock International is an example of GiG’s quality and attractiveness in its platform. When the New Jersey license for operation has been approved, the market will the third that GiG has entered since it was established. Reed adds that the move helps the company’s positioning in an online casino market that is constantly growing.
Hard Rock International has its sights set high for the joint venture. According to Hard Rock’s representative Kresimir Spajic, the group has a lofty goal of becoming the primary destination around the world for internet gambling. Spajic says that, together with GiG, Hard Rock International plans to use its unique user experience and innovative products to disrupt the global market. With numerous long-standing online casinos already in operation, the group will have an uphill battle in international markets.
Hard Rock Cafe Inc was first started in 1971 in London as a single location. The company is now headquartered in the United States and has hundreds of locations in over 60 countries. These locations include 11 land-based casinos which are known for their unique atmosphere that features music memorabilia.
Gaming Innovation Group is a smaller developer that is based in Oslo, Norway. However, the company has recently been growing at a rapid pace and is the largest provider of gaming software in the Nordic territories. Aside from its headquarters, GiG has satellite offices in five other regions, including strategic locations in Gibraltar and Malta. The company’s portfolio includes a focus on business-to-business sales with three product lines.