Family Guy Online Shows Free-Play Means Success in Online Gaming

Online gaming is one of the most popular leisure activities today, with millions of players logging on everyday to play a wide range of games in the digital world. Most of the games, however, require players to fork out monthly fees and expensive start-up costs. But, Vancouver’s Roadhouse Interactive shows that this may not be the most effect route.

Started by Ian Verchere, Roadhouse Interactive has recently released Family Guy Online, an interactive game that puts the player right in the middle of Quahog, where the popular television series is set. Despite the immense popularity of the television show, and the amount of money that has been spent advertising the same, it is free to play – which is likely contributing to the game’s success.

Family Guy Online provides an experience in which players can actually interact with characters from the television show. They are right in the middle of the action, completing tasks and going on adventures that are pulled right form the storylines of the cartoon.

“All the quests reference specific things that have happened throughout the series,” says Alex Carter, a producer of the show. “It’s nice that it allows those jokes to live on, and in some cases expand.”

Roadhouse Interactive, the brains behind the game, employs only 15 individuals, who work hard to create an impressive gaming experience for players. The  company spent a large portion of its budget for the game on outsourcing, allowing other companies to program Family Guy Online.

The game has seen a great deal of success thus far, and it is likely due to the fact that it is free to play online. Anyone with an internet connection can log on and access this innovative and exciting title. There are no monthly fees or start up costs, unlike many of the biggest online releases to hit the internet in recent years. Should the game continue to thrive, Roadhouse will set an example for the rest of the gaming world, illustrating that free-play games are the key to success.


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