One of the mission statements of 888.com is to provide loyal players options to create a unique online gaming entertainment experience. This mission was the catalyst for the newly revamped 888ladies Bingo, which was redesigned to reflect the consumer entertainment focused brand of 888.com.
The redesign of 888ladies Bingo was a long and collaborative process that involved site developers, marketers, and customers. Operators surveyed 888ladies accountholders as well as other online bingo enthusiasts to gather feedback on what makes a rewarding online bingo experience.
The new site establishes special features and promotions that players can activate for their own enjoyment. One of the most significant features is the ‘Make it Great’ vote, which works similarly to the survey used to create the new site. Players can offer their feedback on the bingo room, and vote on what promotions, features, or bonuses they would like to see available in the future.
A tab is also available to access the 888ladies online casino. The casino hosts standard games including slots, roulette, blackjack, and other table games – many of which offer instant bonuses.
There will also be various promotions in conjunction with the site relaunch, including £888 Free Bingo – a newly minted bingo room that requires no deposit to play. There will also be a jackpot that could accumulate as high as £15,000, as well as a welcome bonus that deposits an additional £25 into accounts following an initial £10 deposit.
Itai Pazner, Senior Vice President of 888 Holdings, says the new 888ladies Bingo site will be the foundation of a new online gaming network.
“The rebranding of 888ladies will improve the player experience and give them a voice, whilst retaining the essence of what keeps our players coming back. It’s the community of players that make 888ladies such a great place to play bingo, and our new approach reinforces that message.”