The Fallsview Casino in Niagara Falls has won an impressive award for its recent marketing campaign. The American Gaming Association nominated the casino for its billboard and television advertisements, lauding the operator for its creative approach to marketing.
The billboard in particular that won was the “Break Out of the City” advertisement. The billboard depicted individuals climbing down a ladder being lowered by a helicopter, seemingly making a harrowing escape. The marketing campaign sends the message that Fallsview presents the perfect opportunity for Torontonians wanting to escape the tedium of everyday life in the city.
Fallsview Casino has always been known for its innovative and interesting billboard campaigns. One of the most popular is the one that can be seen from the QEW in Toronto, depicting giant underwear on a clothesline. The operator puts a great emphasis on developing intriguing marketing campaigns and this one has certainly paid off.
Fallsview is one of the most popular casinos in Canada, offering players over 3000 slot machines and 130 gaming tables. It is also host to a luxury hotel that overlooks Niagara Falls, creating the perfect getaway for those looking to escape city life for a few days.