Online Casino 888.com Announces New Ad Campaign

Onlinecasino.org News | 15.11.2007 | 13:43:57 | Views: 1347 | Casino News

After taking a fall in revenues when the Unlawful Internet Enforcement Act in 2006 was signed into law, which effectively bans all online gambling transactions in the US, online gambling group, 888.com, has found its way back up the ladder and has announced its newest ad campaign, which will invite UK consumers to ‘enjoy the game’.

The new campaign will put 888.com in a position to expand from the online gambling world into the entertainment business.

Chief Marketing Officer for 888.com, Jon Sumroy, said, "The campaign is groundbreaking, innovative and really differentiates 888.com from our competitors."

"888.com is all about letting its members, 'enjoy the game' and by letting people play with the advertising we are really emphasizing this," he added.

The main theme of the campaign is the idea that life is one big game, and 888.com will use the media to create a game which consumers can play. The ads will commence in the UK, followed by Germany, Austria and other countries.

A statement made by online casino, 888.com, read, "This campaign will start their journey to becoming one of the world's leading entertainment companies."

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